The difference between Coupons and promotions:

• Coupons is fixed on all the products and require the customer to enter a code at checkout to get the discount

• Promotions is a way to offer discounts or incentives to your customers and it’s automatically applied to the order based on certain conditions that you set, and it can be customized.

For example, you can create a Coupon “ORDABLE10” that gives 10% off on any order, but the customer must enter the code ORDABLE10 to get it. Or you can create a Promotion that gives free delivery on orders above 50 KD.

**الفرق بين الكوبونات والعروض الترويجية: **

الكوبونات:​

• خصومات ثابتة: عادةً ما تقدم الكوبونات نسبة خصم محددة أو مبلغًا ثابتًا ينطبق على جميع المنتجات الصالحة للاستخدام (المنتجات التي يشملها العرض).
• إدخال رمز يدوي: يحتاج العملاء إلى إدخال رمز كوبون فريد بشكل فعال عند إتمام عملية الشراء للاستفادة من الخصم.

العروض الترويجية:​

• عروض مرنة: توفر العروض الترويجية المزيد من المرونة في إنشاء هياكل الخصومات والحوافز. يمكنك تحديد شروط بناءً على عوامل مختلفة مثل فئات المنتجات أو قيمة الشراء الحد الأدنى أو مجموعات العملاء.
• التطبيق التلقائي: يتم تطبيق الخصومات أو الحوافز تلقائيًا على الطلب بمجرد استيفاء الشروط المحددة، مما يلغي الحاجة إلى إدخال العملاء لرمز.
• التخصيص: تسمح العروض الترويجية بتخصيص أكبر في صياغة العرض الخاص بك. يمكنك إنشاء عروض مثل عتبات الشحن المجاني أو خصومات المنتجات المجمعة أو عروض "اشتري منتج واحصل على الآخر مجانًا".

Coupon vs Promotion: Understanding the Marketing Tools in ordable's Dashboard

ordable's Marketing Tools provide two powerful features to help businesses attract and retain customers: Coupons and Promotions. While both tools aim to incentivize purchases, they differ significantly in functionality, flexibility, and application. This article explains the key differences between Coupons and Promotions, helping you choose the right tool for your marketing strategy.

Coupons: Simple and Effective

A Coupon is a code that can be generated with minimal input, making it a quick and straightforward way to offer discounts. Coupons are applied at the invoice level, meaning they affect the total amount of the customer's order. Here's what you can configure when creating a coupon:

Key Features of Coupons

1. Discount Type: Choose between: [ Percentage discount (e.g., 10% off), Fixed amount discount (e.g., $5 off), Delivery discount (e.g., free delivery) ]
2. Start and End Dates: Set the availability period for the coupon.
3. Public or Private: Decide whether the coupon is accessible to all customers or limited to specific users.
4. Usage Limits: Define the total number of times the coupon can be used.
5. Minimal Input: Requires only a name, discount type, and availability dates to create.

Use Case

Coupons are ideal for simple, broad campaigns, such as offering a discount to all new customers or during a holiday sale.

Promotions: Tailored and Versatile

A Promotion is a more advanced tool that allows businesses to create highly customized offers. Unlike coupons, promotions can include multiple conditions and provide multiple discounts or offers. Promotions are applied at a more granular level, targeting specific products, categories, or customer behaviors.

Key Features of Promotions

1. Conditions: Set one or more conditions that customers must meet to qualify for the promotion. Examples include:

• • Buying a specific product.
  • Spending a certain amount.
  • Using a promo code.
  • Ordering from specific areas.

2. Discounts: Offer one or more types of discounts, such as:

• • Free products.
  • Delivery discounts.
  • Fixed or percentage discounts.
  • Discounts on specific categories or products.

3. Targeting: Tailor promotions to specific customer groups or make them available to everyone.
4. Usage Limits:

• • Set the total number of times the promotion can be used.
  • Limit how frequently the same customer can benefit from the promotion.

5. Finalization Options: Control the promotion's visibility, applicability to online or cash orders, and whether it bypasses minimum order requirements.

Use Case

Promotions are perfect for complex campaigns, such as rewarding loyal customers, encouraging bulk purchases, or driving sales for specific product categories.

Updated on: 28/06/2025